Autocity & Grupo Tagle: an easier car catalog and websites for five brands
Autocity's car catalog redesigned with search, comparison and online quotes, plus websites for Grupo Tagle brands: hotel, golf and motorcycles.
Context
Autocity is Grupo Tagle's car dealership in Córdoba, Argentina. The group brings together very different businesses: cars, motorcycles, hospitality and golf. Each one needed a digital presence with its own voice.
The challenge
The car catalog had to help people compare and decide, not just display models. At the same time, sites had to be designed for brands with nothing in common, without losing consistency in quality or in how the work was done.
My role
UX/UI Lead. I led the Autocity website redesign and designed the group's brand websites. I also took part in front-end layout with HTML, CSS and Bootstrap. I set up the UX/UI process in a team that had worked with a more traditional approach until then.
Constraints
- Brands with very different audiences and tones: from a boutique hotel to motorcycle dealerships.
- The in-house team had to be able to update catalogs and content from the CMS.
- Responsive sites that perform well on mobile.
Process
- Define what each user needed to do: compare cars, get a quote, book or ask.
- Design structure and interfaces in Adobe XD.
- Adapt one design approach to each brand's identity.
- Support implementation and streamline content workflows in the CMS.
Key decisions
- Add advanced search, filters, vehicle comparison and online quotes to the catalog, so users can decide without leaving the site.
- One shared design approach across brands, tuned to each one's tone, to keep quality without making them identical.
- Streamline CMS content entry so the team could update catalogs without depending on design.
The solution
- Autocity: redesigned catalog with advanced search, filters, vehicle comparison and online quotes.
- New websites for Scratch House (hotel), El Terrón Golf Club, the Grupo Tagle corporate site, Motoplex Córdoba and Royal Enfield Córdoba.
- Design of platforms for used-car operations and dealership CRMs.
Tools and technologies
Adobe XD, Illustrator, Photoshop, HTML, CSS, JavaScript, Bootstrap.
What was delivered
- Autocity catalog redesign with comparison and online quotes.
- Five websites for Grupo Tagle brands.
- Simpler CMS content workflows for the in-house team.
