Consultora Prisma: web design and development for a social research and public opinion consultancy
Design and development of the site for a social research and public opinion consultancy: specialized services explained clearly.

Context
Consultora Prisma works in social research, public opinion, electoral studies, market research and strategic analysis, with an office in La Plata.
The challenge
Present specialized, technical services to people outside the field, with clarity and credibility, on a site where all the content is easy to move through.
Goals
- Organize the content so each service is understood quickly.
- Convey professional seriousness and credibility.
- Offer a clear path to contact.
My role
Web design and development of the site, focused on how the content is organized and communicated.
Constraints
- Technical services that have to be explained without losing precision.
- An audience that mixes political, institutional and market clients.
- A site that has to work well on mobile and desktop.
Process
- Organize the service lines and the rest of the institutional content.
- Define a single-page structure with navigable sections.
- Design the interface and develop the site.
Key decisions
- A single page with anchors, so all the content can be browsed without changing screens.
- Separate sections for services, about us, methodology, deliverables and contact.
- A contact form protected with reCAPTCHA.
The solution
A single-page site with the sections Servicios, Nosotros, Metodología, Entregables and Contacto. The services are grouped into seven lines:
- Política (Politics).
- Campaña (Campaign).
- Testeo (Testing).
- Municipios (Municipalities).
- Observatorios (Observatories).
- Tableros (Dashboards).
- Mercados (Markets).
Tools and technologies
Next.js.
What was delivered
- Design and development of the site.
- Content organized into five sections with anchor navigation.
- A presentation of seven service lines.
- A contact form with reCAPTCHA.
Current status: published site. No traffic, SEO or commercial results are reported.