Sixto Van Garret: a simple online store for a lifestyle brand
Design and setup of a Tienda Nube online store for a lifestyle brand, with the product front and center.
Context
Sixto Van Garret is a lifestyle brand that needed to sell online with a store that conveyed its identity.
The challenge
Launch a simple, functional store where the brand's look came through without making checkout harder.
My role
Store design and setup on Tienda Nube.
Constraints
- An existing e-commerce platform (Tienda Nube) instead of a custom build, to launch quickly.
- Customization within what the platform allows.
Process
- Define navigation structure and content hierarchy.
- Customize the platform design with the brand identity.
- Tune pages so product images lead.
Key decisions
- Tienda Nube to start selling without a custom build.
- A palette with gold accents for brand identity, used sparingly so the interface doesn't feel heavy.
- Clear navigation and little text: the product comes first.
The solution
A minimal online store that's easy to browse and ready to add products.
Tools and technologies
Tienda Nube.
What was delivered
- A customized online store, live on Tienda Nube.
- Navigation structure and content hierarchy.
