Deep Creek Solutions: product design for health and beauty SaaS
Product design for health platforms such as Red Sanitaria and Retia Health, an interactive dental chart and an app for beauty professionals.
Context
Deep Creek Solutions builds SaaS platforms and web applications for different industries. I worked on two lines: technology for the beauty sector, and health products such as Red Sanitaria and Retia Health, used by hospitals, clinics and dental practices.
The challenge
Products with heavy business logic, several user types and sensitive data. In health, platforms already in use had to be improved without disrupting the people who relied on them every day. In beauty, an equipment rental system and an app for professionals to run their business had to be designed from scratch.
My role
UX/UI Product Designer. I designed user flows, wireframes, interactive prototypes and interfaces in Figma, and implemented reusable UI components. I worked with product owners, health specialists and the sales team. I was the company's first dedicated UX/UI designer.
Constraints
- Health platforms in production: changes had to coexist with what was already there.
- Users with different roles: hospitals, clinics and dental practices.
- Clinical and billing information, which requires care in how it's displayed and entered.
Process
- Understand each flow with product owners and domain specialists.
- Map user flows and prototype in Figma.
- Iterate in short cycles with the team, following agile practices.
- Turn repeated patterns into reusable components so products could scale.
Key decisions
- Move dental records to an interactive dental chart (odontogram), a visual tool dentists already know, instead of loose data entry.
- Reusable UI components shared across products, so the same thing wasn't redesigned for each one.
- For new ideas, early MVPs that could be shown before investing in full development.
The solution
- Health: UX/UI improvements and new tools inside Red Sanitaria and Retia Health, including an interactive dental chart and automated billing flows.
- Beauty: an equipment rental platform and an app for estheticians to manage bookings, clients and payments.
- Internal incubator: pitch materials and early MVPs for new business ideas, such as car sales tools.
Tools and technologies
Figma, HTML, CSS, JavaScript, Adobe Creative Suite, Notion.
What was delivered
- An interactive dental chart for dental practices.
- UX/UI improvements and new tools on two health platforms.
- Flows and interfaces for a rental platform and an app for beauty professionals.
- Reusable UI components.
- Early MVPs for the internal incubator.
