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Francisco Sixto
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Graphic and brand design

Social media and campaign pieces that look like one brand

Posting often is easy; making every piece look like the same brand is not. I design posts, stories, banners and campaign material from a shared visual system, and I use AI to generate format and approach variations that I then review one by one.

What problems it solves

  • A profile where each post looks like it came from a different account.
  • Campaigns that need the same message in many formats: square, vertical, banner and printed piece.
  • Teams improvising on every post because there are no templates or rules.
  • Pieces that read poorly on a phone: small text, low contrast, too much at once.

What it can include

  • A system of pieces: grid, text hierarchy, use of imagery and color.
  • Templates for the formats you use most.
  • Campaign pieces adapted to each channel from a single central idea.
  • Variations of each piece so you can choose the one that communicates best.
  • Banners and graphic material for advertising.
  • Print management for printed pieces, until they are in your hands.
  • Digital pieces managed against your publishing calendar.

More variations, fewer rounds

With AI I can test different compositions, image crops and message approaches for one piece in an afternoon. You walk into the review with concrete options, and the conversation moves from imagining to choosing.

The choice and the finishing are design judgment: what is read first, how much air the text needs, how the piece fits each format and whether it stays within the brand. No piece goes live exactly as it came out of the tool.

A communications craft

I started at a communications agency designing advertising pieces, and at Apex America I designed internal communication campaigns for areas like HR, innovation, sustainability and sales. Each area had a different message and the brand had to remain one.

How we work on the pieces

  1. Define the goal of the campaign or profile and the audience you are speaking to.
  2. Review the existing identity and set the visual rules for the pieces.
  3. Explore compositions and variations with AI's help.
  4. Choose together and finish each selected piece.
  5. Adapt the piece to each format.
  6. Deliver files and templates so your team can keep publishing.

Frequently asked questions

Do I need a logo and identity before starting?

It helps a lot, because the pieces inherit their colors and typefaces. If you don't have them yet, we can define the identity first and the pieces afterwards.

Will you give me templates I can edit myself?

Yes, we can build templates for the formats you use most often, so your team publishes without leaving the brand.

Do you also do printed pieces?

Yes. I design the piece and, if you need it, I handle print management.

Do you also handle publishing?

I can manage the digital pieces against your publishing calendar so each one is ready on time. And if you hand me the account, I can publish them too.

How is it quoted?

We start with a 30-minute call to see which pieces you need and for which channels. Then I send a proposal with scope, stages and a fixed price.

Want your pieces to look like one brand?

I want pieces for my brand