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Francisco Sixto
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UX/UI design

Online store design: a catalog that's easy to browse and product pages that help people decide

A store is won or lost on specifics: how a product gets found, how it's compared and how clear its page is. I design the store, from the menu and categories to the product page, and get it running: on a platform like Tienda Nube or custom-built.

What usually goes wrong in an online store

  • A large catalog where the menu and categories don't help people find what they want.
  • Product pages that don't organize the information needed to decide on a purchase.
  • An image that has aged and doesn't convey warmth or trust.
  • A commercial side and an institutional side (about, blog) that feel like different sites.

What the design of your store includes

  • A review of your current store: menu, categories, product page and blog.
  • Catalog architecture: how products are grouped and how people move between them.
  • Product page and category listings with an information hierarchy built for reading and comparing.
  • Home, institutional pages and blog following the same visual logic as the commercial side.
  • A visual language and reusable components, building on what already works in your store.
  • Figma screens for desktop and mobile, ready to implement.

How I approach e-commerce design

  1. Review the current store and its content structure.
  2. Decide what stays and what changes, so the store remains recognizable.
  3. Define the visual language and the components every page will share.
  4. Design first the pieces that weigh most in a purchase: the product page and navigation.
  5. Extend the system to the other pages and check that the commercial and institutional sides read as one site.

Two ways to get it running

  • On an e-commerce platform like Tienda Nube: payments, shipping and stock already handled, with the store customized to your design.
  • Custom-built: a good fit for an online catalog without payments, where sales close through inquiries and products are managed from a tailored admin panel.

Frequently asked questions

Do you redesign an existing store or design a new one?

Both. If the store already exists, I review what works, keep it and renew the rest. If it's new, we begin by defining how the catalog is organized.

What do I get at the end?

The design in Figma (main screens, visual language and components) and, if I implement it too, the working store or catalog.

Do you also build the store?

Yes. I build it on a platform like Tienda Nube, or custom-built when that fits better, for example an online catalog without payments with its own admin panel.

Do I have to change platforms to redesign my store?

It isn't a requirement. I review the current store first and, if the platform is part of the problem, I explain why before you decide anything.

How much does it cost?

I don't publish a fixed price for online stores: it depends on how many page types need designing, the state of the store and whether I implement it too. Tell me about the project and I'll send a specific quote.

Does your store need a fresh look and a catalog that's easier to browse?

Tell me about your store