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Francisco Sixto
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Web design

Website redesign: renew what has aged without starting from scratch

Redesigning doesn't mean throwing everything out. It means reviewing what still works, what has aged and what keeps the site from doing its job, then renewing it with a clear logic: structure, navigation, visual language and components.

From USD 1,400

The final price depends on the size of the site and how much needs renewing. I send a specific quote after an initial conversation.

Signs your site needs a redesign

  • It shows what the company used to be, not what it is today.
  • The content grew and the navigation is too small to cover it.
  • Some sections look like they belong to different sites.
  • The visual style and components look dated.
  • There are visits, but few turn into inquiries.

What to keep and what to renew

Before designing, I review the current site: structure, navigation, content and components. My rule is to reuse and reinterpret what exists before replacing it, so the site stays recognizable to the people who already know it.

What does change is whatever holds visitors back: navigation that doesn't help them decide, a confusing information hierarchy or a style that no longer represents the company.

What's included

  • A review of the current site: structure, navigation, content and components.
  • An explicit decision, shared with you, on what stays and what is renewed.
  • New information architecture and navigation.
  • A new visual language and components, applied to every page type.
  • Features that help people decide, such as advanced search, filters, a comparison tool or online quotes.
  • Simpler content entry for your team: orderly flows inside the CMS.
  • Implementation and launch of the new site.

How I work on a redesign

  1. Review the current site and its content structure.
  2. Define what stays and what is renewed.
  3. Reorder the navigation and the information hierarchy.
  4. Renew the visual language and components, and apply them to each page type.
  5. Check the coherence of the whole, from the main page to the inner sections.
  6. Support the implementation and organize content entry in the CMS.

Frequently asked questions

Do I have to change platforms to redesign my site?

It isn't a requirement. I review the current site first and, if the platform is part of the problem, I explain why before you decide anything.

Will I lose search rankings when I redesign?

It can happen if it isn't planned: changing the structure and addresses affects how people find you. That's why the redesign includes basic technical SEO and a review of which addresses on the current site change.

Do you redesign only the look or the structure too?

The structure too. Navigation, information hierarchy and content order weigh as much as the visual style.

Will my team be able to update the site afterwards?

It's something I look after: at Autocity I organized the CMS content entry flows so the team could update catalogs without depending on design.

Do you show results from previous redesigns?

My cases document the process and what was delivered. I don't report traffic or conversion figures, because I'd rather say so than invent them.

How much does it cost?

A redesign starts from USD 1,400: it includes reviewing the current site and making sure search rankings aren't lost. The final price depends on the size of the site and how much needs renewing.

Has your website fallen behind your company?

Tell me about your website